If you haven't heard, Snapchat has reportedly decided to pass on a cool $3 billion offer made by Facebook who wanted to acquire the photo app.

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As for why they felt confident enough to turn out all that money, Caroline Moss of Business Insider thinks it might have to do with the app's main users: high school and college students.
These are the people using Snapchat the most, and the ones apparently using Facebook the least, the fact which led [co-founder and CEO Evan Spiegel] to believe the merge wouldn't be the best match.

Yes, we know one teen's opinion does not equal the opinion of all teens, or even a small group of teens. But we are not teens, and we tend to see apps like this for more than just their fun aspects: we see and study the business of them. For an app like Snapchat, the target demographic isn't thinking about logistics.
Whilst interviewing a few of these teen users, a 14-year-old high school freshman confessed that while she hadn't heard about the billion dollar deal, she didn't really care about it either way.
I asked her if she used Snapchat. "Sometimes," she replied. And her friends? They use it too.

What makes it so great? I wanted to know. Her answer was one I'd expect from my own friends: "it's cool, the pictures disappear, and you can just send them like you'd send a text."

She says she and her friends send funny and unflattering pictures of themselves to each other via Snapchat for laughs. So do my friends.
As for whether Snapchat has a future, the teen puts it simply as, "Only until the next new thing comes out." For more on this, head over to Business Insider