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Lifestyle Rebranding in the Food & Health Industry
In a market and a world where there is such a focus on sustainability, brands across industries have had to make changes to keep up with trends and demands. International companies are increasingly being forced to change their approach to not only p...
10 Important Metrics to Track Your Ecommerce Business
With the advent of digitalization and globalization, setting up an e-commerce business is like making a toast. But it is essential to enjoy your toast instead of burning it! Similarly, as easy as it seems to open an E-commerce business, it requires ...
5-Step Guide to Rebranding
Having a good brand image is one of the most important aspects of running a successful business. In fact, ad spending, which is the primary method used to build a positive brand image, is set to reach almost 17 billion dollars in Australia in 2019. ...
How This Argentinian Brand Sells Paint Won't Fly in Most Countries
We bet the sales for this paint brand flew off the shelves, though, we doubt this is the kind of ad that's acceptable in many other countries.
20 People Who Went Through Extreme Body Modification
Here are 20 people who took piercings and tattoos to the next level. You may not like it, but it looks like they do. Would you even dare to try anything like this? Check out the gallery for some shocking ones. Some of them give me the goosebumps! Wa...
Rebranding Your Business
The decision to rebrand your business can be a difficult one. In some cases, it can cause a kind of shake-up in your base of loyalty. Despite the potential risk of loss, however, rebranding can be an essential strategy for the ongoing development o...
Original Names of 23 Iconic Brands. Google Used to Be Called....BackRub. WTH?
It isn't uncommon for brands to change their name, for the better. For example, Kit Kat used to be called Rowntree's Chocolate Crisp. And Pepsi used to be called Brad's Drink. They are all horrible! Here are 23 major brands that have changed their n...
15 Famous Logos with Hidden Meanings You Never Knew
The success of a brand often relates to its products and the logo that represents it. Logos play a significant role in consumer psychology, and some of the most famous brands in the world constantly update their logos to stay relevant. At a glanc...
How Xerox Went from Copier Brand to Creative Powerhouse
When your company is known for one thing, you have to work a little harder to redefine your mission and brand. Take it from Xerox's innovation group: The company had wild, early success; so much so that its brand name became a word applying to a cat...
Now You Can Stamp All The Cans That Belong to You, Just Because.
Don't like people mistaking your can of drink for theirs instead? Stop all that madness. Now you can stamp what's yours with the CanStamp. It will permanently brand an aluminum can with a permanent message. No more debate on who's can belongs to who...
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