Dollar Beard Club CEO Chris Stoikos decided that one video isn't enough. So he decided that a second one would have to be better. Bigger. The king! So they've decided they should really put a lion in the video with them. Since their release of their first video, they've gained over 15,000 subscribers and are paying an average of $20 a month for the periodic product delivery.

The lion is real too. His name is Felix.

Here's proof: