Singles Day was on November 8th, 2014, and in Wuhan, the capital of Hubei Province, young girls..and even guys were at Guanggu Plaza for its "Singles Day" sales event. What was even more interesting was a lot of them were only wearing nothing but their underwear.

The shopping center announced that the first 200 customers aged 18-40 would get clothes worth up to 1,000 yuan for free if they came in just their underwear.

The marketing ploy worked of course. There were 100 half-naked models walking around too in case anyone felt embarrassed.

All this for the chance of free clothes:

Funnily enough, most of them look good.