People hear the word ‘coding’ and immediately break into a cold sweat. If you’re not an IT specialist, coding can be a bit of a baffling term but business leaders need to get savvy and quickly if they hope to stay ahead of the game in business. CEOs tend to rely on their IT teams to get the technical stuff done but if they had their own technological literacy to learn, they’d be adapted to supporting the evolution in business technology.



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If you take the initiative as a company to develop your expertise in-house, your business will be in line with the growing demands for digital skillsets. Entrepreneurs who want to be part of the technological revolution should be considering studying basic coding skills, especially if they are tech entrepreneurs. A tech start-up always needs a coder on the staff to be able to keep up with the technological times. Not every business out there is dealing with smartphone apps but the way that the future is looking shows that every business will eventually be tablet and smartphone optimised. People are turning away from their laptops and toward their handheld tech, meaning that it’s in the best interests of a business to keep up with the user experience.



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As a business owner, having coding knowledge can change the way you approach new projects and the way you perceive your own digital content. You don’t have to book the entire company onto a coding course, in the same way you don’t need to necessarily know the basics of unit testing in your coding framework, but having basic knowledge yourself is an advantage for your business. If the business you have started is tech based, learning to code will help you climb the ladder to success and here’s why:
 

1. Additional languages are always a strong point in a company and coding is another language to learn. Working with technology requires you to understand the language of it in the same way you would learn another language if you moved to a country that didn’t speak English. You wouldn’t live in Japan and not at least learn the basics: technology is the same. Taking that time to understand the language of technology can only serve your business in a positive way.
2. Nearly every start-up company leverages technology. The world is evolving digitally at a rapid rate and businesses need to stay with this pace. Because of this, hiring the right people into your tech and IT teams is critical and you need to be able to understand the differences between okay talent and fantastic talent. Knowing how to code will help you hire better as you can understand what you’re looking at on a CV.
3. New companies always need to acknowledge their finances and costs, and having the overheads cut down by not hiring agencies to do your coding and website for you is an advantage. You can always hire in later on and get the right people on board to speed up the development of the website, but until then, handling it yourself will help.
4. Your company may not make apps or digital products, but you need to be able to advertise digitally and understanding how to do that is important. If you are running a business that develops digital products, then you’ll know that the creativity and passion required to build apps and games is something you need in spades. Being able to understand how all this works without just using a digital agency will give your company a foothold that others do not have.
5. When you start a new business, getting the right people on board can take some time. So, if you know the digital language of coding you can get your hands dirty and get stuck in while you’re hiring.
6. New businesses have the potential to run out of money and therefore resources. If you have the insider knowledge of coding, you yourself are a company resource and you can build the website, make tweaks and update as you evolve as a company.

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Technology has a wonderful habit of breaking at the most inconvenient moment and waiting for a developer to help out can cost a business valuable time and money. If you are coding in your business, you are carving your technological future out with your own hands. With new ventures, entrepreneurs should be as self-sufficient as possible. Learn a new, vital digital language and watch your business soar the way you planned it to.