The cost of being cool is high. Sometimes it pays off. Other times, it doesn't. Here are all the times people have attempted to look cool. Unfortunately for them, they weren't very successful.

1. Never try to kiss a turtle.

2. Sand isn't very soft.

3. Too bad that's a soft wall.

4. Always wear underwear.

5. Yup, no one saw that.

6. This guy wanted to impress a girl. Failed.

7. Ski fail.

8. Kinect fail.

9. Jumping over the fence is harder than it looks.

10. Pay attention when you slide down the stairs.

11. Shouldn't have worn that t-shirt.

12. That has got to hurt.

13. TV fail.

14. Never do this to your hair.

15. Jackass.

16. This guy was cool for 2 seconds. Then he wasn't.

17. It hurts seeing this too.

18. Gangster fail.

19. Sometimes, legs are like springs.

20. Mouse win. Gun fail.

21. Sexy fail.

22. Break door fail.

23. Treadmill fail.