We've seen all kinds of ads that use sex to sell, but this one Russian company is taking it to another level: they're offering businesses to pay to advertise their brand on women's breasts. Is this really a thing? What more, they've signed up dozens of local businesses already.

The company basically hires women to take part, and pays them $88 a day to participate.

The price of an ad will range from $7 to $10 for up to 35 words.

It seems only women are suited for this kind of job, thus, alienating men out of it.

Is this really a business? I'm still confused. Check out their ad below: