Richard Branson is more than just some founder of a billion dollar company. This smart businessman is also very passionate about important issues like getting those damn carbon emissions under control.

The founder of Virgin Group recently co-founded The Carbon War Room, an international non-governmental organization that aims to get entrepreneurs to create market-driven solutions to climate change and promote a post-carbon economy.

If anything, this video below will make you wish that there were more CEOs out there as passionate as Branson: