TED has released its 4th annual Ads Worth Spreading list ahead of its 30-year anniversary conference in Vancouver, Canada.

"We understand the ubiquity of advertising–-it's everywhere and plays a huge role in our media consumption," says TED's head of global partnerships Ronda Carnegie. "As TED celebrates Ideas Worth Spreading, we want to reward the brands who champion ideas-based advertising. The winners understand an ad's power and presence, and excel as 'Ad-throlopogists,' meaning their great work gives us insights into the connection between advertising our own cultural compass."

The winning ads were picked by pairing industry experts and TED speakers. There aren't traditional categories like TV, outdoor, platinum or anything. Intead, the honorees must fall into at least one category of storytelling, social good, cultural compass, creative wonder, and learning.

And there are no trophies.

Carnegie says the organization sought “brand bravery” this year, to reward the agencies and clients that are able to take creative ideas and actually build a brilliant campaign. "We realized that brand bravery, which was originally a category, needs to be embodied by all of the winning ads," says Carnegie. "We kept hearing powerful stories from creatives and marketers on how they helped push their ideas through big organizations. A successful campaign needs both sides to champion and stand up for an idea; our recognition of brand bravery is a celebration of those who succeed through that process."

Check out the list below to find out who made the cut:

A BOY AND HIS ATOM
Brand: IBM
Agency: Ogilvy & Mather, New York




WHEELCHAIR BASKETBALL
Brand: Guinness
Agency: BBDO, New York




THANK YOU MOM: PICK THEM BACK UP
Brand: P & G
Agency: Widen + Kennedy, Portland




SAROO BRIEFLY: HOMEWARD BOUND
Brand: Google Earth
Agency: Good Rebel Films




SAFETY DANCE
Brand: Virgin Air
Agency: Virgin In-house




MISTAKES
Brand: New Zealand Transport Authority
Agency: Clemenger BBDO New Zealand




LET'S SAVE AFRICA
Brand: Norwegian Students' and Academics' International Assistance Fund
Agency: iKind Productions




HANDS
Brand: Honda
Agency: Widen + Kennedy, London




CLICK BABY CLICK
Brand: Adobe
Agency: Goodby, Silverstein & Partners




CAMERA SHY
Brand: Dove
Agency: Ogilvy & Mather, UK