Watch The New Lexus IS Hybrid Promo (Video)
2013.09.18
The Lexus IS300h was never designed to be a performance car, but it has what it takes. With a combined output of 220hp and a 0-100km/h sprint of 8.3 seconds, it's also eye catching enough.
The promo below was created to promote the new IS hybrid as more sporty and fun. It features former F1 driver Jarno Trulli in an empty aircraft hangar and 12 video projectors mounted on the roof of the building, linked to a tablet app allowing the user to draw corners and parts of a track in real time.
Check it out below:
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