BMW's i3 Demand is High. May Increase Production
2013.10.21
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BMW is considering a production increase for the i3 electric car because of the demand. The car hasn't even hit showrooms yet and there are already more than 8,000 reservations for it.
“If demand holds, which is what it’s looking like, we will soon have to invest more,” BMW chief financial officer Friedrich Eichiner said at a press conference in Amsterdam, according to a Bloomberg News report. He added that the company will adjust capacity according to demand and that sales forecasts for the i3 are for more than 10,000 units next year.
The first i-badged BMW is powered by an electric motor developing 125 kW (168 hp) and 250 Nm (184 lb-ft). It offers an everyday driving range of 130 – 160 km (approx. 80 – 100 miles) that can be increased by 20 km (12 miles) in Eco Pro or EcoPro+ modes.
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