Ad agency Grey London and director Owen Trevor equated the people's love for British Shorthair kittens, Corgi puppies, and the hypnotizing wide-eyed stare of a baby tarsier with yummy Digestives and Jaffa Cakes.

It sounds whack, but the results are adorable and scrumptious! According to the company, McVities has a 40% share of the U.K. biscuit market. In a statement, parent company United Biscuits CEO Martin Glenn said, "The new campaign aims to tap into consumers’ love for these brands as well supporting our efforts to drive growth for the category.”

McVities' website now lets you bring the kittens and puppies with you to "release the snuggles" and see the cute baby animals play in the background of wherever you go online.

Watch McVities' ad campaigns below: