HEAD-Geneva developed a hybrid genre that lets you watch immersive animations that uses "spatial storytelling" to put a world in front of you.

Created by Sylvain JOly, it is an iOS-only prototype for now, and "IDNA" can be explored in 360 degrees using the iPad's gyroscope. The plot customizes and branches into sub plots depending which characters and part of a scene you focus on.

Check it out after the jump.

[Creative Applications]