Viral videos get thousands, if not millions of hits, and brands are using this to their advantage. One successful example is LG. They've convinced people the floor was dropping out of their elevator, but its latest spot reflects the increasing impatience with stuntvertising trends.

To promote their brand new 21:9 UltraWide monitor, they go behind the scenes of a fake stunt effort. The video, launched 10 December, has already garnered 4.8 million hits on YouTube: