Templates play a very important role in the task of creating a good e-commerce website. These templates actually serve to be the founding block for your company website. Hence, choosing the correct template design and layout is really imperative. 

The web world has a large number of such template designs. You can avail these designs through payment. Additionally, you can also find a large number of such free e-commerce website templates that could be used generally for building websites of different companies.

With the large array of choices at your disposal, it is quite obvious that you will get confused while selecting these website templates. Let us take a look at some of the considerations that you must bear in mind while choosing these template designs.

The kind of functionality and looks that you want from your website will guide your selection of the website template design.

● This will include the aspects of the kind of layout that you require for your website, the various customization features that you would want to incorporate in your website, the total volume of your website, would you require images and videos and in what volume. The industry to which your website will be catering will determine on the template designs that you will select. A website for a fashion house will be completely different from a website for an online bookstore. Likewise, the choice of template designs will also be totally different.

● Every website template – whether the paid ones or the free e-commerce website templates are provided with certain standard features to setup an e-Commerce store. To say it differently, these templates can be selected on the type of orientation that you aim for. The very first will be the consideration of the content width design that must be given prime importance. If this aspect goes haywire your overall website can look stretched and clumsy. 

● The header layout is the second very important aspect. The header layout design attracts the attention of your viewers. Your header layout could be a simple one just comprising of the company logo or could have options of the main navigation, videos, and texts. The navigation bar design is also crucial. Try to keep the colors of the navigation bar cool and simple that are soothing for the eyes. The pages must be sorted in the order of importance. If your website has a lot of images then go for a vertical navigation bar. 

● This helps if your list of the menu is a long one. While choosing your template please be sure about the positioning of your logo. This is one of the elemental aspects that will help you to choose the most effective template design.

● When selecting the website template design be sure of the kind of features that you will be looking for. This is one aspect that will help you go for the exact features that will be required from your website. The level of customization that you will be looking for, the kind of attributes and quality that you will expect from your website and the range of niches that you wish to attain shall help you choose the best-suited template design.

● Whether you are going for the free e-commerce website templates or the paid versions, please choose a template where the designer commits customers support on any type of problem. This will help you to get ready and immediate advice if you get stuck while working on the website. Always look for a contact point, like a phone number or an email id of the template designer. 

● There two varieties of templates. The HTML or the static ones and the Wordpress templates. The former ones are easy to maintain and easy to use for the novices but will provide you with limited features. They also come with a high cost. The WordPress templates, on the other hand, are incredibly powerful and can be used to create larger ranges of niches. However, maintaining the latter can be quite challenging and requires greater technical skills and knowledge.

Having said that once again it must be reiterated that your website design and functionality depends on the kind of template you choose to a greater extent. Hence, make a prudent choice after a clear analysis of your requirements.