Don't want to be hit by the smells of the chemicals in a plastic container? Pepsi hears you. So they are finding new ways to increase your experience.

PepsiCo has revealed a patent with a unique aroma delivery system that ensures the first thing you smell is always the product.

I've never realized this though. Were we always greeted with the smell of plastic?

Anyway, the patent reveals a system where a microscopic gelatin capsules filled with a concentrated ingredient are ruptured when a bottle's cap is opened and removed.

Doing so releases a specific aroma, which is said to further enhance a customer's enjoyment of the product. [Consumerist via FastCoExist]