Samsung is placing its Galaxy Gear smartwatch in videos now. Its first cameo - in pop star Demi Lovato's "Neon Lights" music video. A lime green version of the gadget appears alongside the Galaxy Note 3.

Product placements these days aren't very subtle. Here's an example - in 2013, a Beats Pill showed up as a mouth gag in Britney Spears' "Work B*tch"; a Sony Xperia tablet appeared in Avril Lavigne and Chad Kroeger's "Let Me Go"; and a Nokia Lumia phone popped up in Kelly Clarkson's "People Like Us."

Watch the video below: