Katie Holmes has always had a simple look. But now she's getting a makeover for Bobbi Brown. The new ads for the beauty brand's Old Hollywood Collection has her sporting a dramatic dark eyeliner, a red lip and flawless skin.

Holmes has been wearing natural, pared-down makeup since her "Dawson's Creek" days, but this look on her totally beats all her previous ones. You can shop for the products Katie's wearing at BobbiBrown.com.