Lammily is an average 19-year old American, created by Nickolay Lamm.

Lamm is an artist known online for his digital visualizations. Lammily's Normal Barbie series takes measurements of the average American woman and compares them to the famous plastic doll. After the positive response Lamm saw with the images, he decided that a real doll would better represent an ordinary body type.

The Lammily doll might create some healthy competition for Mattel, who just launched Barbie's marketing campaign for the 2014 Sports Illustrated swimsuit edition.

Lamm hopes to produce 5,000 dolls via a crowdsourcing campaign. The doll features articulated joints and minimal makeup. According to Lamm's video, he hopes the doll will "promote realistic beauty standards."