Dove Commercial Offers A Powerful Lesson About How We Perceive Ourselves
2014.04.10
Dove has really been on a roll with their "Real Women" campaign. For their latest social experiment, they invited real women to be a part of a research group to test out a special "RB-X Patch" which can be worn directly on the arm.
The participants weren't told what was inside the patch, but knew it was supposed to enhance the way they see their own beauty. For the next two weeks, they had to wear the patch for 12 hours a day while keeping track about how they felt via a video diary. Be sure to watch all the way to the end of the clip for the big reveal.
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