The things that women endure just to make their boobs look good. A company called Orbix Medical has come up with a new surgical procedure that involves implanting a "bra-shaped silicone sling" INSIDE the breast tissue to give it a little boost (yikes!)

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This sling will then be attached to the ribs and breast bone with titanium anchors and surgical threads to hold everything in place. The procedure supposedly lasts longer than a traditional breast lift and will result in less scarring. The surgery is already being performed in Europe, with plans to bring it to the US once they receive an FDA approval.