16 of the Most Sexist Modern Ads [VIDEO]
2014.06.03
"Sex sells". Or does it? One thing's for sure, it does get our attention. The approach has been used for decades by advertisers; seen on print, TV, online, and pretty much everywhere. But according to a study published on PlosOne, sex doesn't actually sell, not that much anyway. And while that's not stopping some companies from coming up with these types of ads, at what point does sexy become sexist?
Here are some examples of some of the world's top sexist ads we've seen so far.
![sexist1.png sexist1.png](/files/attach/images/591/095/997/013/sexist1.png)
The ad was to promote Burger King's new 7-inch sandwich.
![sexist2.jpg sexist2.jpg](/files/attach/images/591/095/997/013/sexist2.jpg)
Like Burger King, Arby's used a similar ploy to sell its burgers and ran its ads in Sports Illustrated's Swimsuit issue.
![sexist3.jpg sexist3.jpg](/files/attach/images/591/095/997/013/sexist3.jpg)
This ad refuses to treat women with dignity, and even trivializes domestic violence by depicting battered women with beautiful hair disregarding violence.
![sexist4.jpg sexist4.jpg](/files/attach/images/591/095/997/013/sexist4.jpg)
This ad apparently received 3,000 complaints. The ads had women in suggestive positions wearing really tight outfits. Hunky Dorys saw a 17% increase in sales after that.
![sexist5.jpg sexist5.jpg](/files/attach/images/591/095/997/013/sexist5.jpg)
Known for being risque in their ads, this one received plenty of criticism suggesting it was glamorizing gang rape. They quickly pulled the ad.
![sexist6.jpg sexist6.jpg](/files/attach/images/591/095/997/013/sexist6.jpg)
Mr. Clean was adamant that a woman's place is still in the home - cleaning. They released an advertisement showing a mother and daughter celebrating the miracle of Mr. Clean. Check out their tagline.
![sexist7.jpg sexist7.jpg](/files/attach/images/591/095/997/013/sexist7.jpg)
This campaign was shot by the controversial Terry Richardson, and it oozes sexism. Everything from objectifying to gender stereotyping. On top of that, it's been banned in several countries.
![sexist8.png sexist8.png](/files/attach/images/591/095/997/013/sexist8.png)
Not a stranger to sexism and controversy, this clothing brand literally uses sex to sell their products. This ad shows Lauren Phoenix, an adult entertainment star, in nothing more than stockings, depicting her as a sexual object of desire.
![sexist14.jpg sexist14.jpg](/files/attach/images/591/095/997/013/sexist14.jpg)
![sexist9.jpg sexist9.jpg](/files/attach/images/591/095/997/013/sexist9.jpg)
BMW took it to another level when they compared pre-owned cars to women who have already been deflowered.
![sexist10.jpg sexist10.jpg](/files/attach/images/591/095/997/013/sexist10.jpg)
Ché's ad was shot by Duval Guillaume, showing women as inanimate objects.
![sexist11.jpg sexist11.jpg](/files/attach/images/591/095/997/013/sexist11.jpg)
This isn't the first they've done something like this. There are tons more where they've used beautiful women to sell their domain purchasing and hosting services.
![sexist12.jpg sexist12.jpg](/files/attach/images/591/095/997/013/sexist12.jpg)
Do we even need to explain?
![sexist13.jpg sexist13.jpg](/files/attach/images/591/095/997/013/sexist13.jpg)
UO's ad obviously objectifies women.
Here are some examples of some of the world's top sexist ads we've seen so far.
1. Burger King
![sexist1.png sexist1.png](/files/attach/images/591/095/997/013/sexist1.png)
The ad was to promote Burger King's new 7-inch sandwich.
2. Arby’s
![sexist2.jpg sexist2.jpg](/files/attach/images/591/095/997/013/sexist2.jpg)
Like Burger King, Arby's used a similar ploy to sell its burgers and ran its ads in Sports Illustrated's Swimsuit issue.
3. Fluid Hair
![sexist3.jpg sexist3.jpg](/files/attach/images/591/095/997/013/sexist3.jpg)
This ad refuses to treat women with dignity, and even trivializes domestic violence by depicting battered women with beautiful hair disregarding violence.
4. Hunky Dorys
![sexist4.jpg sexist4.jpg](/files/attach/images/591/095/997/013/sexist4.jpg)
This ad apparently received 3,000 complaints. The ads had women in suggestive positions wearing really tight outfits. Hunky Dorys saw a 17% increase in sales after that.
5. Dolce & Gabbana
![sexist5.jpg sexist5.jpg](/files/attach/images/591/095/997/013/sexist5.jpg)
Known for being risque in their ads, this one received plenty of criticism suggesting it was glamorizing gang rape. They quickly pulled the ad.
6. Mr. Clean
![sexist6.jpg sexist6.jpg](/files/attach/images/591/095/997/013/sexist6.jpg)
Mr. Clean was adamant that a woman's place is still in the home - cleaning. They released an advertisement showing a mother and daughter celebrating the miracle of Mr. Clean. Check out their tagline.
7. Tom Ford
![sexist7.jpg sexist7.jpg](/files/attach/images/591/095/997/013/sexist7.jpg)
This campaign was shot by the controversial Terry Richardson, and it oozes sexism. Everything from objectifying to gender stereotyping. On top of that, it's been banned in several countries.
8. American Apparel
![sexist8.png sexist8.png](/files/attach/images/591/095/997/013/sexist8.png)
Not a stranger to sexism and controversy, this clothing brand literally uses sex to sell their products. This ad shows Lauren Phoenix, an adult entertainment star, in nothing more than stockings, depicting her as a sexual object of desire.
Here's another example:
![sexist14.jpg sexist14.jpg](/files/attach/images/591/095/997/013/sexist14.jpg)
9. BMW
![sexist9.jpg sexist9.jpg](/files/attach/images/591/095/997/013/sexist9.jpg)
BMW took it to another level when they compared pre-owned cars to women who have already been deflowered.
10. Ché
![sexist10.jpg sexist10.jpg](/files/attach/images/591/095/997/013/sexist10.jpg)
Ché's ad was shot by Duval Guillaume, showing women as inanimate objects.
11. GoDaddy.com
![sexist11.jpg sexist11.jpg](/files/attach/images/591/095/997/013/sexist11.jpg)
This isn't the first they've done something like this. There are tons more where they've used beautiful women to sell their domain purchasing and hosting services.
12. Studiotees.com
![sexist12.jpg sexist12.jpg](/files/attach/images/591/095/997/013/sexist12.jpg)
Do we even need to explain?
13. Urban Outfitters
![sexist13.jpg sexist13.jpg](/files/attach/images/591/095/997/013/sexist13.jpg)
UO's ad obviously objectifies women.
14. Google simplifies Gmail for women so they can shop for shoes.
15. Axe says Women will drop anyone for an Astronaut
Axe has since taken a different route with their ads, though not as eye-catching as their usual sexist ads.16. Carl's Jr
Not their first, and probably not their last. We're noticing a trend.. Are all burger joint ads like this?
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