By now, just about everyone has done the ALS ice bucket challenge. This time, the top echelons from U mobile decided to get doused in icy cold water, without wasting it by washing their cars at the same time. Who said bosses were stiffs?

From CMO Jasmine

To CSO Alex Tan

CTO T.J. Too

To CCSO Siew Khim

Along with CFO Hoon San

And finally CEO Heang Tuck.