When Apple does something, people take notice. This ad is titled 'Misunderstood', and it came out last year. But even so, its message is still powerful and relevant today.

How often are we glued to the screens of our smartphones?

The ad showcases a boy who's got his nose buried in one.

It's almost as if he's not participating in the holiday.

But there's a twist. Watch it below:

Happy holidays, everyone.