Scrunchies have always been nice pieces of elastic cloth you used to tie pony tail with. Now it seems like someone is up to something by making a panty version of them. That's right. This is called pantsu shushu, or literally, panty scrunchies.

Made by Hiroka and Pochi, it looks like this:

In fact, it won't even look like a panty when it's on your hair or hand.

But when you unwrap it, it looks like this.

It comes in all kinds of colors too.

Interested? Here's a commercial: