Marketing is not about using one medium to get the customers know about you, there are various aspects to it and one is the use of brochures. Brochure allows retail businesses to introduce new products and services to existing customers or increase their reach by advertising to new prospects. The brochure marketing strategy involves the use of certain tools to help you get higher sales and ROI. However, to begin with, you need to know what your customers need and what you want to achieve. So, you need to create a balance between the two by knowing the purpose of your brochure. 

 

To help you get started, here I have rounded up some timeless tips for successful brochure marketing.

The customers you want to reach get a lot of information every day. To cut through the clutter, you need to have a message that is personally relevant to them. You also need to know why they would want to buy your product. What's the most important thing it can do for them or what problem your product or service can solve. If you don't know the answers to these questions, find a way to observe customers as they interact with your company’s customer service and sales teams. Write down the questions customers ask and the answers that have the most positive impact. This will help you key in on the most important information to include in your sales literature.

A brochure well designed will capture the imagination of the reader and show a touch of professionalism on your part. Design elements include the colours, theme, layout, images, and fonts. Always use colours that match with your brand as it provides a strong brand identity and easier for customers to remember. When it comes to images, choose relevant ones that align with the taste of your target audience. Unfortunately, most retailers will go for images that do not reinforce their brand message and this is where things start to go wrong. A well-designed brochure will be attractive enough to capture the customer’s attention, and effective in passing on your intended message. Additionally, the medium of placement also plays a crucial role in effective brochure marketing. To maximise the visibility opt for brochure display holders made of acrylic as they not only provide you with versatility but are also durable. 

 

The simplest of the brochures are most effective in achieving your marketing goals. Avoid using too many images or more than three colours. The headline you use should be catchy and engaging to capture the customer’s attention. Keep the copy short while highlighting the value offered by using your product. Use words that are easy to understand and provide clear call-to-action which can be anything from trying a new product, signing up for exclusive offers or discounts, or following you on social media pages.

There is no point in having the best brochure holders at your retail store or an event if they are not displayed in a noticeable position. For the ideal position, you need to figure out the high traffic areas like the checkout counter or outside your store, as they will draw the most attention to your marketing material. Even if people don’t make a purchase, they may grab a brochure. However, keep in mind that the best position today might not be same tomorrow, so you should invest in lightweight brochure holder stand as it can be moved around easily when required. 

You can get better assistance from the experts of advertising industries that design brochures for every kind of business.