michellephan1.jpg

YouTube's master makeup artist Michelle Phan is launching her own line of makeup.

Phan has many makeup tutorials on YouTube, and they were so good that she has become so popular, amassing 4.5 million YouTube subscribers. It also helped convince L'Oreal to help Phan launch a line of makeup that includes 250 products.

Allure has the details. Here's some of them:
The loose powder is sealed with a screen so it won’t spill. The cheek palette has both your blush and your bronzer. The eye-shadow palettes come with a de-potting tool so you can add and remove shades as you please. And then there’s something called the Life Palette, a 36-shade refillable kit complete with 24 eye shadows, four blushes, and eight lip colors that are available in six different collections (for day, night, party looks, love, work, the beach, and any other situation you could possibly find yourself in). It also comes with an empty travel palette so you don’t have to take the whole thing with you on vacation.
[Allure]