H&M is doing something very different during this year's Super Bowl. Its ad will let viewers buy their clothes. If you're using a Samsung Smart TV, you'll be able to use your remote control to buy products from Beckham's Bodywear line.

The interactivity is made possible by Delivery Agent, an ad tech firm. When the ad is being shown, a pop-up menu will appear for viewers with Samsung TVs. It will offer links to more information and also the ability to buy some of the items sold at H&M.

Will people actually buy anything immediately from an ad?