Looking for that perfect bustier to hold in your magnificent man-chichis? Then you might want to check out Wishroom, a new Japanese online retailer that has just celebrated its launch two weeks ago.

The retailer provides floral-pattern bras and silk nightgowns, all of which can be worn discreetly under your regular clothes. And business is definitely booming, with more than 300 men's bras already sold for $30 a piece. 

Executive Director Akiko Okunomiya told Reuters that she hadn't expected such a strong demand among male customers:
As expected, the sudden popularity of bras for men has also incited a series of pointless online debates on whether men should wear bras. We say to each their own.