Remember way back when Facebook was still cool and had a smaller network, which meant that the only posts that made it to your newsfeed was stuff that you actually liked?

Flash forward to today, and Facebook has decided to do away with all that by filtering the feed based on engagement, likes, shares, and whoever ends up being the highest paying advertiser.

The biggest problem with this algorithm and monetization strategy is that it might end up doing more harm than good to the brand. And here's why...



[Veritasium]