Beats by Dre released a commercial with controversial Richard Sherman, centered around the media coverage he receives.

The commercial is all the more timely in light of Sherman's post-game tirade in an interview with Erin Andrews, moments after confronting San Francisco 49ers wide receiver Michael Crabtree and taunting quarterback Colin Kaepernick with a choke sign.

The ad shows Sherman at the center of a mob of media reporters that bombard him with questions.

And with Beats Music launching tomorrow, the ad is definitely generating enough buzz. Watch it below: