Nathan Fielder isn't really the President of Starbucks, but a comedian with an ingenious idea.

Nathan figured out that by adding the word ‘Dumb’ to Starbucks would legally create an entirely new coffee chain completely separate from the world famous brand. And the response has been pretty good, with caffeine addicts queuing up just for a taste of 'dumb' over-priced coffee.

Check out the official commercial for the new coffee chain below: