Yesterday, a marketing campaign video for DHL went viral when it showed how DHL tricked its competitors into advertising for them. DHL is now disowning that.

"This video was not something that was initiated by DHL. The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose. We were not aware of any plans to share it externally.

The video was originally uploaded by YouTube user JvMNeckar, which is a German marketing company called Jung von Matt / Neckar.