We love Axe's commercials. They're always showing how average Joes get chased by droves of gorgeous women from using their products. Now it looks like the men's grooming brand is in the mood for something else, and it involves some social good.

Axe is promoting its "Peace" line of products with that venerable slogan from the 1960s. That's right. Make love, not war. Does it work for them?

Axe focuses on one of the characters from their Super Bowl ad: a dictator intended to loosely resemble North Korean leader Kim Jong-Un.

Do you think the connection of a man's grooming product and world peace is clear? Check it out below:



No more sexy videos like these anymore?