This sneaky "Diesel Erotica" stunt that was launched by ad agency Fred & Farid Shanghai managed to thousands in China to download what they thought was porn, but ended up being nothing but images from the label's new collection.



Disguised as Italian pornography, the pictures and videos were compressed into one zip file before being given an erotic-sounding 'Italian XXX' label. Here's what happened next:



According to the agency, the "smart, quick, simple, zero-investment hack," resulted in 5000 reposts, 2000 comments and 60,000+ downloads of Diesel Erotica files.