How Do You Sell a Crappy Car? Make a Stunning Ad For It Of Course [VIDEO]
2014.07.16
David Johns made the slickest ad for his 1999 crappy car. He posted it on YouTube titled "Buy My Barina" The ad has already got 60,000 views and counting as of writing.
Johns is a digital director of Australian agency Chimney. He made the ad with his colleagues' help and it looks too good for the car itself.
"This is driving, redefined," "Style redefined. Performance redefined. Luxury redefined." Yes, it can be yours!
Johns didn't stop at the video; he also created a website dedicated to his mission of getting the best buyer for his beloved hatchback. "This Holden Barina will make any other journey seem uneventful," according to the website.
The ad definitely got attention. Some people even offered to pay Johns in other forms of precious currency. Our favorite: 40 gallons of unicorn tears.
My offer: 40 gallons of unicorn tears, a basket of space kittens, one partially eaten Slim Jim, plus all the change in my sofa #buymybarina
— Bart Comstock (@SvrWxChaser) July 14, 2014
@buymybarina A crisp $20 note and 3 mint tic tacs #buymybarina
— Michelle Rennex (@michellerennex) July 14, 2014
i've got a half eaten Mars bar and i'll let you play with my cat for five minutes but you're not allowed to call its name #buymybarina
— Malcolm Gordon (@malgordon) July 15, 2014
Watch the ad here:
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