And that just made a ton of people pissed. A New Zealand men's jewellery company's latest ad is facing controversy because it featured a clothed man's ring-adorned hands modeled against naked women. And their privates.

This is pretty controversial.

It gets even more raunchy:

The campaign was met with backlash from the brand’s New Zealand audience, with many taking to Twitter to vent their frustrations.

I Love Ugly itself seemed rather nonplussed by it all.

Mixed reviews about our latest ring campaign. Some love it, some hate it. If you're nervous about something . You're onto something good.
— I Love Ugly (@iloveugly)