It's kind of hard to keep track of the rumors swirling about Apple's new iWatch. Fortunately this list pretty much summarizes everything you need to know about this wearable computer, and why it's supposedly the "next big thing" in tech.

• LLC, James Ivaldi, the designer and founder of design firm Jivaldi, initially came up with the idea for fun.
• The concept is less of a watch and more like a bracelet cuff.
• The device combines the iOS experience - FaceTime, reading text messages, checking appointments, and controlling music - with that of a traditional watch, meaning it's also customizable.
• Even the packaging for the device looks very Apple-esque.

Check out the rest of the concept pics below.