Now that YouTube’s announced they'll be conducting their first ever Music Awards show on November 3, everyone is speculating that the event could be the final nail in the coffin for broadcast TV. And here's why:



Famous & Unknown Talent

The YouTube Music Awards will feature famous performers like Lady Gaga, Eminem, and Arcade Fire. But there will also be smaller artists who’ve primarily gained their audience from YouTube, giving the event a grassroots feel.

Discovering new music

Since YouTube is already a place people discover music, viewers will be able to discover new talents that might not get played on the radio. Whether or not viewers care about the unknown artists, the novelty of this experiment will be enough to draw plenty of viewers.

Live + Internet Broadcast

Viewers have a choice of either tuning in live or watching the show later. The live events still provide a gathering point for those heavily interested to talk and share related links. And if the gamble pays off, this could lead to a concert series which turn will give Google’s video arm even more gravity in the music world. This puts pressure on more traditional awards shows to either up their ante or at least co-broadcast on the web.