Desperate Abercrombie Will No Longer Shun Plus-Size Shoppers
2013.11.09
My my, how the mighty have fallen. Remember earlier this year when it was reported that Abercrombie CEO Mike Jeffries says that they will never cater to plus-sized people?
Based on the company's plunging shares, it seems that Jeffries might have to mince those words, bake it in some humble pie, and eat it. A&F's shares reportedly lost 30 per cent of their value in 2013.
In act of desperation, Abercrombie announced they will start selling stuff to plus-sized customers in 2014. The plan involves offering women's clothing in larger sizes by spring next year.
While we like to think all the fat-shaming affected their brand, this mostly has to do with how fashion retailers like H&M and Forever 21 are able to quickly and cheaply turn around the latest fashion trends, while A&F is stuck with more basic styles built around their brand name.
[Huffpost]
Based on the company's plunging shares, it seems that Jeffries might have to mince those words, bake it in some humble pie, and eat it. A&F's shares reportedly lost 30 per cent of their value in 2013.
In act of desperation, Abercrombie announced they will start selling stuff to plus-sized customers in 2014. The plan involves offering women's clothing in larger sizes by spring next year.
While we like to think all the fat-shaming affected their brand, this mostly has to do with how fashion retailers like H&M and Forever 21 are able to quickly and cheaply turn around the latest fashion trends, while A&F is stuck with more basic styles built around their brand name.
[Huffpost]
More Articles
Copyright © Fooyoh.com All rights reserved.