NBA Stars Make Music by Shooting Hoops in Christmas Promo Ad [VIDEO]
2013.11.20
NBA stars Derrick Rose, Kevin Durant, Steph Curry, James Harden and Steve Nash make some Christmas music by shooting hoops for this NBA x adidas commercial that reveals the short sleeve jerseys that will be worn during this year’s Christmas Day quintuple-header.
“We know fans want to wear the authentic product that the players are wearing,” says Chris Grancio, head of global basketball sports marketing at Adidas. “In the NBA, it’s just harder for fans to do that because a tank top is just a little bit more difficult to wear.”Look out for a special appearance by LeBron James at the end:
“A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves,” says Sal LaRocca, executive vice president of global merchandising for the NBA. [WSJ]
Christmas Day’s quintuple-header will go down as follows: Bulls at Nets (12 p.m. ET), Thunder at Knicks (2:30 p.m. ET), Heat at Lakers (5 p.m. ET), Rockets at Spurs (8 p.m. ET), and Clippers at Warriors (10:30 p.m. ET).
EXTRAS: Go behind the scenes of Jingle Hoops:
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