If you like anything to do with Swedish aesthetics, then you're bound to be familiar with the designers mention in this esquire list:

Tiger_of_sweden_promo_43.jpg
Tiger of Sweden: One of the country's longest established brands. The image above is from its SS’14 collection in Stockholm which debuted earlier this week.

Stockholm_SS_14_Our_Legacy_43.jpg
Our Legacy: As one of Stockholm's most exciting brands, this would be your go-to for soft patterned tees, sharp tailored bomber jackets and understated sneakers.

Stockholm_SS_14_HM_43.jpg
H&M:Founded by Erling Persson in 1947, this high street retailer is steadily expanding its worldwide reach.

Stockholm_ss_14_cos_43.jpg
COS: As the more premium arm of the H&M group, its offers quality basics with and edgy twist.

Stockholm_SS_14_Filippa_K_43.jpg
Filippa K: Nobody does Swedish minimalism better than Filippa K.