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Here's checking out Danish brand Elka Regntøj, with Fall/Winter 2013 marking the first look at the brand’s new direction, initially sparked by collaborations with Rei Kuwakabo in 2007 and Norse Projects in 2009.

To celebrate the launch, a release will be hosted at 290sqm in Amsterdam, featuring an art installation mixing canvases with combinations of Elka’s PVC fabrics.