No One Wants to Buy Magazines with Kardashians on the Cover
2013.12.24
Does this come to you as a surprise or what? Or is this the best holiday news? Apparently, magazines with the Kardashians on the cover don't sell too well. Via Page Six:
Not only are the Kardashians’ TV ratings sinking, but their faces are failing to sell supermarket weeklies.
“It’s over. The fatigue factor has really set in,” one magazine publisher told me. “None of the Kardashians, either alone or together, is selling.”
Sources say Jann Wenner paid $110,000 for a heavily retouched photo of Kim Kardashian in a white bikini, which he splashed on the Dec. 23 cover of Us Weekly under the headline, “My Body Is Back.”
But the glossy, which usually sells about a half million a week, sold fewer than 400,000 copies, an insider with access to circulation reports told me.
Bauer’s In Touch dropped 70,000 copies from its average circulation with a recent Kardashian cover, and another Bauer title, Life & Style, dropped 50,000.
Has their popularity waned? Will we be seeing less of them soon? “It’s over. The fatigue factor has really set in,” one magazine publisher told me. “None of the Kardashians, either alone or together, is selling.”
Sources say Jann Wenner paid $110,000 for a heavily retouched photo of Kim Kardashian in a white bikini, which he splashed on the Dec. 23 cover of Us Weekly under the headline, “My Body Is Back.”
But the glossy, which usually sells about a half million a week, sold fewer than 400,000 copies, an insider with access to circulation reports told me.
Bauer’s In Touch dropped 70,000 copies from its average circulation with a recent Kardashian cover, and another Bauer title, Life & Style, dropped 50,000.
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