Are You A Member Of “Generation C?”
If you are between the ages of 18 to 34, and spend most of your waking life being connected to the internet, that makes you part of “Generation C.”
A new group coined by the likes of Nielsen and NM Incite’s U.S. Digital Consumer Report, the C which stands for “connected” is a group defined by their digital connectivity says. People in this group consume media, socialize and share experiences through devices more than other age groups, and make up for at least 23% of the US population:
“Their ownership and use of connected devices makes them incredibly
unique consumers, representing both a challenge and opportunity for
marketers and content providers alike,” Nielsen writes. “Generation C is
engaging in new ways and there are more touch points for marketers to
reach them.”
Other fun traits of being part of Gen-C include: they watch 27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. 
