To coincide with National Condom Week, Planned Parenthood last week launched a new campaign that invites raunchy couples to “check in” after having sex while using a condom. This new initiative is a creative link between sex and social media that serves to encourage people to use protection while they're getting busy.

The WhereDidYouWearIt website is totally anonymous, though users can provide some vague details about the sexual encounter and how it went. As Planned Parenthood branch’s new media coordinator Nathan Engebretson puts it:
In conjunction with the launch, about 55,000 “smart condoms” were distributed by Planned Parenthood of the Great Northwest to students at colleges in western Washington. Each condom included a QR code on the package that can be scanned with a smartphone to identify the user’s location.”