Pay Attention To Those Nutritional Labels
The next time you're browsing the microwave food aisle, stop and pay close attention to what's on the label.
According to a recent study, 33% of people claimed they viewed the calories on every product. But during a simulation where the subjects had to decide whether to purchase a product, sophisticated eye-tracking technology revealed that only 9% of them actually paid attention to the calories, while less than 1 percent looked at total fat, trans fat, sugar and serving size. When they actually do check the labels, they’re only doing so for an average of one second, the eye tracking revealed—which may not be enough time to process the information
It seems that while these people know what they should be looking for, they usually don’t pay close enough attention either because they’re pressed on time or the labels are hard to find. So the best way to check a label for it's nutritional content is to scan the entire panel of facts. Trust us, your scale will thank you for it.
According to a recent study, 33% of people claimed they viewed the calories on every product. But during a simulation where the subjects had to decide whether to purchase a product, sophisticated eye-tracking technology revealed that only 9% of them actually paid attention to the calories, while less than 1 percent looked at total fat, trans fat, sugar and serving size. When they actually do check the labels, they’re only doing so for an average of one second, the eye tracking revealed—which may not be enough time to process the information
It seems that while these people know what they should be looking for, they usually don’t pay close enough attention either because they’re pressed on time or the labels are hard to find. So the best way to check a label for it's nutritional content is to scan the entire panel of facts. Trust us, your scale will thank you for it.
