Creepy or totally cool? Whiskey purveyor Johnnie Walker had decided that the best person to star in their 90-second "Hail to the Game Changers" ad was none other than Bruce Lee.

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Since the martial arts legend and action star died 40 years ago, they first had to contact lookalike Danny Chan before plastering a 3D model of Lee on his face. The process reportedly that took over nine months to complete.

But not everyone has been impressed with the ad, with many fans reportedly heading to internet forums to vent their anger that the actor himself was a drunkard. In 1978, Lee’s widow Linda Lee Cadwell revealed in a book that the actor had abstained from alcohol after a bout of drinking that temporarily estranged him from his family. So bringing him back from the dead to promote booze can seem a bit like a slap in the face.