LIFESTYLE - LIFESTYLE

	Everybody Wins: Heineken Sponsors Shoe Sale For Ladies, Leaving Men Alone to Watch Soccer [VIDEO]
	This is the ultimate win for everyone. The Champions League final between Real Madrid and Atletico de Madrid is this Saturday and to make it easy for men to watch, Heineken is sponsoring a shoe sale that goes on at the exact time the game starts. ...
	Heineken Made a Movie About an Evil Abe Lincoln Clone Because of One Tweet
	First-time screenwriter Dennis Lazar sent out a tweet that got him the chance to see his idea turned into a 15-second film. The contest launched last month when Heineken and agency Wieden+Kennedy New York asked people on Twitter to come up with some...
	Blame The DJ If You Spend Too Much Cash On Alcohol [VIDEO]
	If you're at the club, and the DJ has no idea how to do his job, you can expect to shill a lot more on alcohol. This was proven in an interesting experiment conducted by Heineken, which found that clubgoers drank about 41% less when DJ Armin van B...