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Steve Jobs Explains How Xerox Failed. Did Apple Just Did Too?
Watch and hear Steve Jobs explain how Xerox failed in the past. Does it apply to Apple today after their launch of a smaller iPhone?
How Xerox Went from Copier Brand to Creative Powerhouse
When your company is known for one thing, you have to work a little harder to redefine your mission and brand. Take it from Xerox's innovation group: The company had wild, early success; so much so that its brand name became a word applying to a cat...
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